Meet mobalo at the Online Marketing Rockstars Festival

The online marketing scene is set to meet on 25-26 February as part of the Online Marketing Rockstars Festival in Hamburg. The event will feature more than 120 exhibitors and a number of networking opportunities, as well as speakers from Germany and abroad.

ESA BIC Bavaria alumnus mobalo will be in attendance to present its mobile marketing service, which will complement the media mix in the festival's exhibition area with efficient and local mobile advertising.

mobalo GmbH
When you look at small businesses, you have to wonder why they are still using 500-year-old technology if they are doing advertising. They have to print flyers or put big signs out there, expecting people to walk by.
Thanks to the background of Tom Rauhe as online sales manager, he found that you can buy localized mobile banner in an automated way. All that was missing was a platform to give small businesses access to the relevant mobile banner inventory for them. That's how the idea of mobalo was born. mobalo is digital bait.
Tom Rauhe met two co-founders who were willing to start mobalo with him: Dr. Michael Ihne, responsible for frontend development, and Manfred Kuhn, responisble for backend programming, both have 15 years of experience each.

ESA Business Incubation Centre Bavaria
Mobalo was incubated at the ESA BIC Bavaria from February 2014 to June 2015. The ESA BIC Bavaria seeks entrepreneurs using space technologies in a non-space environment. That doesn't mean rocket science, but applies to multiple application fields such as navigation and positioning, communications techniques, Earth observation, materials, processes, signals or robotics.

ESA's Business Incubation Centre Bavaria was launched in 2009 and is since managed by Anwendungszentrum GmbH Oberpfaffenhofen (AZO). ESA BIC Bavaria and its renowned partners - DLR, Airbus Defense and Space, Fraunhofer IIS and Wirtschaftsförderungsgesellschaft Berchtesgadener Land - provide startups with financial and technical support at four branch offices: Oberpfaffenhofen, Ottobrunn, Nürnberg and Berchtesgadener Land.